Digital Analytics-Setup for WordPress

Google Analytics

Digital Analytics Software

Google Analytics is a free digital analytics solution for wordpress.  It is designed to give you a complete view of your website.  Learning the data will give you a head start in search engine ranking.  This is a great piece of software because it has many features and is easy to use.

What can G.A. track?

This digital analytics software allows you to track sales goals and user interaction, also allows you to determine what links or pages are being visited the most. Before you are able to look at the data, you have to install the code to your website.

Installing Google Analytics

Create a google analytics account. here is the link: Create Google Analytics Account. Follow the form to get your tracking ID code so you can place the code on every page of your website. If you use WordPress, it is very simple to do. In fact, in the administration panel:

  1. hover over appearance
  2. go to editor
  3. click on footer.php
  4. place the code at the end of the file, inside the <html> tag

Is Google Analytics set up correctly?

Okay, you're hooked up!  Check to see if it is set up correctly. Go back into Google Analytics. On the home screen you will see in Real Time how many visitors you have on your website.  There will be at least one visitor shown, which is you, but remember, you have to open your web browser to a page on your website in order for this to happen.

Features and Capabilities

This digital analytics software for wordpress has tracking features. Any goal you set can be traced back to the original source of the visitor, allowing you to see which traffic source works best. Google Analytics provides in depth keyword analysis, along with customized digital analytic reports. Set up reports according to a certain time interval to suit your needs.

Websites acquire an Immense amount of data, all being at your fingertips with Google Analytics. For example, with an E-commerce platform, purchases can be traced to the original source.  Other data includes keyword data.  Each keyword has revenue generated from it, and Intuitively, Investing in the most lucrative keywords will ultimately bring more traffic, with higher conversions and profits.

Digital Analytics Reports and Email

You can email any report, to any party, in many different formats.

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