Learn the basics to more advanced topics about Search Engine Optimization. This includes an SEO beginners guide, articles on link building, website security, website structure best practices, setting up a facebook business page and linking it to your website, and more. This blog will hopefully help small business owners get started to owning their online presence.
SEO in Albany NY Search engine optimization is a crucial aspect of digital marketing for businesses operating in Albany, New York. With the increasing reliance on the internet to find information and products, a strong online presence has become critical for businesses to reach potential customers. Here…
Facebook Business Page – link users to your website Facebook Business Page setup is important for social media marketing, but is also being used as a gateway to your website. This is something all business owners should do. Its pretty powerful. FB business Page attributes Many people…
Wix vs. WordPress – Who wins the championship wix vs. wordpress explained. I’m sure you have seen commercials about wix website builder, and how this builder is easy to customize, and develop stunning websites. While this may be true, there are things to consider when developing a…
Google Analytics is a free analytics solution designed to give you a complete view of every aspect of your website. Understanding how to properly analyze and utilize the many types of data that google analytics provides gives you a leg up on the competition in search engine ranking. It’s important to know where your website can be improved upon.
A key piece in how Google determines if your website is one of authority or not is how many incoming links you have coming to your site. Not only how many links, but the quality of the links(do they come from a reliable source), and what those links say. In short, if you have a lot of quality links pointing to your website, you will be doing well in the organic search. There is a proper way to build quality links.
First and foremost, remember that
Optimizing your website for search engines greatly increases the likelihood that search bots will successfully locate and index your content. In Albany SEO has become increasingly competitive-Search engine algorithms take into consideration numerous onsite factors when determining where a web page ranks for specific keyword search terms-so it is best to make sure you take care of them all.
In the Previous post I spoke in general terms about Search Engine Optimization, or Organic Search Optimization. In this article we will give an overview of Pay Per click Advertising, Pay Per Click Vs. Organic Search, and where to start your PPC campaign.
Pay Per Click Advertising began in 1998 when Bill Gross set in motion the first PPC search engine, Goto.com. Goto’s engine allowed advertisers to bid on how much they would be willing to pay to appear on top of search results for specific keyword terms.
Search Engine Optimization first came onto the scene back in 1997 through public reports provided by search-engine experts. These reports began to take a look search-engine algorithms, and how they ranked search results. Website gurus began to use these reports, and their acquired knowledge about websites to test strategies to compete for top spots within search results. Shortly thereafter