SEO a Beginners Guide - An SEO History Lesson

SEO first came onto the scene back in 1997 through public reports provided by search-engine experts. These reports began to take a look search-engine algorithms, and the way they ranked search results. Website gurus used these reports to test strategies to compete for top spots within search results. Shortly thereafter, the SEO profession emerged.

The industry has grown so fast. Today, freelance SEO experts can charge $100-$150 dollars per hour to optimize your website pages for search engines.

SEO vs PPC: Understanding the Pros and Cons of Each Approach

In today's digital world, businesses are constantly searching for ways to reach their target audience and stand out among their competitors. Two of the most popular methods for achieving this goal are search engine optimization (SEO) and pay-per-click advertising (PPC). Both approaches have their own unique advantages and disadvantages. Understanding the differences between the two can help you determine the best strategy for your business.

SEO- What is it?

Firstly, search engine optimization is the process of optimizing your website and its content to improve its ranking in search engine results pages (SERPs). This approach focuses on improving the visibility of your site organically. Some of the benefits of SEO include:

Long-term results: The results of an effective SEO strategy are often long-lasting, as your website will continue to rank well in the SERPs even after the optimization efforts have ended.
Cost-effective: SEO is a cost-effective way to improve your online visibility, as you don't have to pay for advertising to reach your target audience.
Increased credibility: A high ranking in the SERPs can increase the credibility of your business, as it signals to search engines and users that your site is relevant and trustworthy.

Pay-per-click advertising

Another way to generate traffic is by doing Pay-per-click advertising. This is a type of online advertising where you pay each time someone clicks on one of your ads. This approach is designed to drive traffic to your site quickly, and some of the benefits of PPC include:

Immediate results: PPC advertising can provide immediate results, as your ads can begin appearing in the SERPs as soon as your campaign is launched.
Targeted audience: PPC advertising allows you to target your ads to specific keywords, locations, and demographics, ensuring that your ads are seen by the right people.
Measurable results: PPC advertising provides measurable results, as you can track the number of clicks and conversions generated by your campaigns, allowing you to make data-driven decisions about your advertising strategy.

When choosing between SEO and PPC, it's important to consider your specific business goals and resources. SEO is a long-term strategy that can provide cost-effective results. it may take time to see significant improvements in your search engine rankings. On the other hand, PPC can provide immediate results, but it requires a larger budget and ongoing investment. The best approach for your business may be a combination of both SEO and PPC. This allows you to take advantage of the strengths of each approach and achieve your desired results.